Westco Academy Online
Westco Communications
Westco Academy Online is a digital training platform offering courses on topics including behavioural change, community engagement, and time management.
The challenge was to create a distinct brand identity for the platform that could sit confidently alongside Westco’s existing brand, while clearly differentiating the Academy as an engaging, accessible learning product in a digital-first environment.
My Approach
I designed and developed the overall brand identity for Westco Academy Online, thoughtfully pushing existing brand guidelines to create a look that felt both distinctive and familiar.
A key part of the approach was building a library of bold, simple illustrations to translate complex subject matter into accessible, friendly visuals. The identity was applied consistently across core digital touchpoints – including certificates, email communications, and homepage headers – ensuring a cohesive and recognisable experience for users.
