The Campaign Hub
Westco Communications
The Campaign Hub, developed by Westco Communications in partnership with CAN, is a resource platform designed to support public service communicators with practical, accessible guidance.
I was commissioned to design two new guides focused on Content Strategy and Influencer Marketing, with the challenge of making complex communications topics feel clear, engaging, and easy to navigate for a broad professional audience.
My Approach
I developed a bold and approachable visual identity for the guides, using strong, confident typography paired with sketch-inspired illustrations to bring warmth and personality to the content.
A clear and intuitive navigation system was designed to help users quickly understand, scan, and apply the information. The overall design aimed to balance authority with accessibility, ensuring the guides felt distinctive within The Campaign Hub while remaining practical and user-friendly.
